Marketing Security – Networking With Other Security Companies

Quite a few marketing-savvy security companies have networking arrangements with organizations in other industries. Realtors, insurance agents, locksmiths, home builders, commercial developers and many others can be great sources of referral business when properly set up and managed. But there’s another excellent source of new business that most independent security companies overlook, and that’s other security companies.

When I first suggest this to clients, they’re often surprised. “You’ve got to be kidding,” they say. “Why would I work with other security companies?” The answer is simple. Because they can send you high-quality business that closes about 100% of the time and costs you nothing. And even though they sell the same products and services, they don’t compete with you. Why? Because they’re in different market areas.

Mobile Population Creates Opportunities

Sixteen percent of the U.S. population moves every year. That’s about 40 million people annually. No doubt many of your own customers are part of this annual migration, while many potential new customers move in.

Many of these new arrivals had a home security system in their prior residence and will want one in their new home. Instead of cracking open the Yellow Pages, wouldn’t they rather have their security company take care of this for them? Wouldn’t they prefer to have one less thing to worry about and let their current company handle the security transfer details for them? Wouldn’t you like to be on the receiving end of that referral pipeline?

When setting up your network, think about where new arrivals to your market area come from. For instance, here in the Sacramento region we get most of our “transplants” from the San Francisco Bay area and Southern California. So a company operating here would want to first set up arrangements with companies in those areas.

Other Security Sales Advantages

This type of arrangement also gives you a day-to-day sales advantage. For instance, people who are transferred regularly will like the fact you can take care of their security needs no matter where they move. It also means you can compete for the commercial business of companies with nationwide offices, even if your own company only operates regionally. (By the way, have you looked at working directly with relocation companies, corporate recruiters or companies that have a lot of employee transfers?)

And in this increasingly global economy, who says you have to limit your alliances solely to domestic security companies? Ready to go international?

Ant Colony Optimisation for E-Learning Applications Over a Secure Network

This work was initiated when Paraschool, the French leading e-learning company contacted the INRIA research center to conceive an automatic algorithm that would allow the relatively rigid albeit functional existing Paraschool software to behave differently depending on user specificities. After several brainstorming sessions where neural networks, evolutionary algorithms and other artificially intelligent techniques were considered, it appeared that swarm-like algorithms could be used, thanks to the great number of actual users (more than 10000) and more especially ant-based probabilistic optimisation that could easily be grafted on the existing pedagogical graph constituted by the Paraschool software.

Moreover, Ant Colony systems present the interesting property of exhibiting emergent behaviour that allow individuals to benefit from the dynamic experience acquired by the collectivity, which means, in pedagogic terms that a student could benefit from the pedagogic lessons drawn out of his peers’ successes and failures.

The implementation of these algorithms yields results that go beyond the requirements of the Paraschool company which will soon be experimenting in real size the automatic dynamic optimisation of the pedagogic graph (their set of interconnected lessons and exercises) implemented by their software. This paper successively presents a concise description of human-learning concepts and their software implementation, a short description of the technical implementation of the Ant-Colony based optimisation algorithm and a discussion on the use of various selection operators. A set of experiments is then conducted, showing that erroneous arc probabilities can be automatically corrected by the system.


The main concepts of teaching and learning used nowadays are still very old. The two main currents are Constructivism, that was elaborated by Kant and Behaviourism: a theory that came from Pavlov’s experiments.

A. Constructivism

In 1781, Kant tried to synthesize rationalist and empiricist viewpoints. Kant sees the mind as an active agent, that organizes and coordinates experiences. Along these lines, Piaget states that knowledge is not simply “acquired,” by children bit by bit, but constructed into coherent, robust frameworks called
“knowledge structures.” Children are not passive absorbers of experience and information, but active theory builders. Papert, a mathematician, and one of the early pioneers of Artificial Intelligence (he founded the Artificial Intelligence Laboratory at MIT), worked with Piaget at the University of Geneva



All nodes (html pages) of the new Paraschool software now contain a new ACO-powered NEXT button that leads the user along an arc chosen by a selection algorithm (see section V), based on the probability associated with the arc. This probability is computed by taking several factors into account in the design of a weighted fitness function described in the next section. These factors are the following and play at both
the individual and collective levels:

A. Pedagogic Weights: W

This pedagogical weight is the main value of each arc. It is implemented as a static (i.e. “global”) variable (W), accessible to all ants. (W) is set by the Paraschool teachers and reflects the relative importance of the arcs that come out of a particular node. In other words, the teachers encourage the students to go toward such or such exercise after such or such lesson by giving the corresponding arc a higher weight. This valuation of the graph describes the pedagogic structure that will be optimized by the ACO algorithm

B. Pheromones: S and F

There are two kinds of pheromones that can be released on arcs to reflect students’ activity:

S: success pheromone.
This floating point value is incremented by ants/students on the adequate incoming arcs when
they are successful in completing the corresponding exercise.

F: failure pheromone.
This last value is S’s counterpart for failure. These pheromones are released not only on the arc that
led the ant to that node but also on previous ones in the ant’s history with decreasing amplitude.

This is meant to reflect the fact that the outcome of a particular node (exercise) is influenced by all the nodes (lessons, exercises) the ant went through before but with an influence that, of course, diminishes with time. For obvious pragmatical reasons, this “back propagation” of pheromone release is limited in scope (atypical value of 4 has been agreed upon). To illustrate this, let us consider an ant that went through nodes A,B,C,D,E,F and that reaches node G. When it validates node G with success, 1 unit of success pheromone is dropped on arc (F,G), 1/2 unit on arc (E,F), 1/3 of a unit on arc (D,E) and 1/4 on arc (C,D). In addition, to allow for dynamic adaptability of these pheromone amounts (S and F), evaporation is performed on a regular basis, usually every day, by reducing S and F in a given proportion _ typically around 0.999.


Paraschool wanted a smart automatic system that could adapt to different users without manual intervention, which would be totally unrealistic to envisage on 10000 students. The ant-based system described in this paper not only offers such automatic features by gradually modifying pedagogic paths suggested by teachers using collective experience and by making the structure individual-specific thanks to variables such as H but also comes up with emergent informations that can be used as a refined auditing tool to help the pedagogical team identify the strengths and weaknesses of the software and pedagogic material.

From a more theoretical standpoint, this work can be seen as a new take on Interactive Evolutionary Computation where the solution to a problem is gradually constructed and modified by multiple interacting entities with different and possibly opposite goals. A creative and robust compromise can be reached that balances all the influences and constraints, which allows all participating entities to benefit from an emergent culture and to enhance their decision making processes accordingly. This suggest a great deal of new and exciting applications in the field of Collective Cognition Modelling and Collective Evolutionary Design.

Network Security Management Services

Network security is to secure both public and private computer networks, used every day to conduct transactions among businesses and individuals. Any business related to IT network system needs to make sure to establish a strong, secure network for their data and systems. There is an increasing need to secure your networks within organizations. To achieve network security, all requirements have to be met to use networks securely.

Organizations spend a large amount of their business on IT network security. It is necessary that networks themselves have the appropriate levels of security. An effective and valuable network security strategy requires identifying the threats and choosing most effective tools to struggle them. Email security management and Antivirus security are effective services in keeping a critical data and communications safe from intruders or attacks and other threats to security.

Email security management

Email viruses through harmful attachments in the emails can reach your system and infect it. Email security management helps to stop unwanted materials and reduce spam in emails. It also provide message tracking capabilities in order to follow e-mails for troubleshooting and auditing purposes. It also helps in examining the security threats facing your corporate email system. Email security management gives you the reliable email security performance and safeguards your important emails against all threats.

Antivirus security

With an increase in attacks and viruses on the internet, antivirus security software programs have become a need of every hour. Antivirus security software makes your online surfing, searching and chatting safe. Antivirus security protects your business networks from web threats such as viruses, spyware and all types of malware that can threaten your valuable personal information.

Benefits of Network Security Management

There are number of important benefits of purchasing network security management services as it better to safe your networks than any damage by deadly viruses and attacks.

· It improves IT security and effectively manage all network security program.
· Disclose any weakness in your network, server and desktop infrastructure.
· Identify the solutions to integrate the networks within existing environments.
· Network Security provider also supply firewall with reputation-based global intelligence. Firewall blocks traffic coming from and going to the internet.
· Make safer, easier and more convenient for computer users to access their network from remote locations.
· Helps in enhancing system security for sensitive data.
· Regularly audits security efforts with comprehensive system.
· Without network security, anybody can hack files or data from the organization network.
· It reduces overall information security risk.

Select best Network Security Management Services

To avoid threats, even small and medium sized business prefers to get managed network security services. Without reliable network management services, company would find it difficult to prevent any attack from happening. With the help of reliable and cost effective network management services, you can safeguard your network against such attacks and malicious intrusions. While choosing network security management services, you need to look for several capability areas. First, should select custom made solutions for your business. Second, network management services should maintain the integrity of your network. Third, should be able to provide 24/7 technical and troubleshooting support. The company or business can surely benefit from expertise and solutions of network management services.

Fiverivers provide cost effective network security management so that you can budget your protection and productivity with no surprises. Our network security management identifies the most critical information assets and network nodes. With our security service you no longer have to worry about any type of threats or attacks. We provide 24/7 network security management services.