Marketing Security – Networking With Other Security Companies

Quite a few marketing-savvy security companies have networking arrangements with organizations in other industries. Realtors, insurance agents, locksmiths, home builders, commercial developers and many others can be great sources of referral business when properly set up and managed. But there’s another excellent source of new business that most independent security companies overlook, and that’s other security companies.

When I first suggest this to clients, they’re often surprised. “You’ve got to be kidding,” they say. “Why would I work with other security companies?” The answer is simple. Because they can send you high-quality business that closes about 100% of the time and costs you nothing. And even though they sell the same products and services, they don’t compete with you. Why? Because they’re in different market areas.

Mobile Population Creates Opportunities

Sixteen percent of the U.S. population moves every year. That’s about 40 million people annually. No doubt many of your own customers are part of this annual migration, while many potential new customers move in.

Many of these new arrivals had a home security system in their prior residence and will want one in their new home. Instead of cracking open the Yellow Pages, wouldn’t they rather have their security company take care of this for them? Wouldn’t they prefer to have one less thing to worry about and let their current company handle the security transfer details for them? Wouldn’t you like to be on the receiving end of that referral pipeline?

When setting up your network, think about where new arrivals to your market area come from. For instance, here in the Sacramento region we get most of our “transplants” from the San Francisco Bay area and Southern California. So a company operating here would want to first set up arrangements with companies in those areas.

Other Security Sales Advantages

This type of arrangement also gives you a day-to-day sales advantage. For instance, people who are transferred regularly will like the fact you can take care of their security needs no matter where they move. It also means you can compete for the commercial business of companies with nationwide offices, even if your own company only operates regionally. (By the way, have you looked at working directly with relocation companies, corporate recruiters or companies that have a lot of employee transfers?)

And in this increasingly global economy, who says you have to limit your alliances solely to domestic security companies? Ready to go international?

Burglar Alarm Security Systems and Home Security Networks

It is safe to say that a majority of homeowners want their property to be safe when they are in and out of the house. Having burglar alarm systems in place is one of the smartest ways to eliminate any and all risks of a home invasion. In the event that an intruder enters your home, you will have an immediate alert so that you can take appropriate action before it is too late. Security systems have become much more advanced than in recent years and no home should be without one.

Reasons to Have Burglar Alarm Systems

With the struggling economy becoming steadily worst for a majority of individuals, it has never been more important to keep you home and valuable property safe from burglars. Here are some important reasons to have burglar alarm systems in your home.

• Constant Surveillance – There are many efficient and reliable burglar alarm systems available to choose from. The ultimate reason for implementing this form of security is to have constant surveillance of your property while you are home, outside, or even sleeping during the night. Home invasions can happen at any time so the only way to guarantee complete safety is to have a watchful eye at all times.

• Drastically Cut Insurance Costs – Some homeowners may wonder why their insurance policy to protect their home is so expensive. One simple way to drastically cut these costs is to install burglar alarm systems because this will give your insurance company comfort in knowing that there is minimal risk to your home. Security for your home is completely affordable these days and can be an invaluable tool to reduce your insurance premium.

• View Footage Anytime – Many home alarm systems offer features for viewing footage at a later time. Be sure to find a service that has a backup of this valuable recording. In the event that you need to back track a loss that was discovered long after the incident, you may need to review footage from a previous time. For live alerts and notifications about intrusions to your home, consider wireless services as well.

How to Choose the Right One from the Home Security Shop

Anytime you are browsing for burglar alarm systems at any home security shop, be sure that you are choosing the product and package that caters to your specific needs. There are many choices to choose from including motion sensor technology, and wireless alert services. If you are a frequent traveler, it is important to have live notifications in the event that an intruder enters your home while you are away for a long period of time. If you are not alerted immediately, you could be returning to a completely empty house.

Knowing that your home is completely safe and sound is important to reducing anxiety and stress. Before you make an impulsive buy, be sure to check with a reliable home security shop so you can find a better deal without compromising performance. With quality burglar alarm systems, you can have the ultimate comfort and focus to do the countless other important things.

Secure, Network Compliant BYOD Solutions Are NOT a Myth

In a recent article featured on Forbes.com, Bring Your Own Device (BYOD) is described as an inevitable component of the evolving office ecosystem. In the same article, a statistic borrowed from an IBM study & reveals that 81% of organizations reported their employees are using their personal mobile devices to connect to “company resources”. If you are an AV integrator or the head of IT, this statistic probably conjures fears of rampant network security risks.

But BYOD doesn’t necessarily equate to network security problems. Based on the current trend of using mobile devices in the workplace – secure, network compliant BYOD solutions are almost certain to arrive in the very near future. It is up to technology innovators to meet the market demand by developing, testing, vetting, and integrating the products to keep up with the trends we see around us. In short, embracing the changing workplace dynamics – and the products that support them – is likely the only way forward.

Like any other disruptive trend in technology, there are growing pains in the adoption phase. One of the biggest growing pains for BYOD in the workplace is security. So what does a secure BYOD solution look like?

We have identified 3 key criteria for secure, network compliant BYOD solutions.

1. Routable TCP/IP Traffic with Adjustable Base Ports

The complexity of many corporate and campus networks is often matched only by their uniqueness. After all, the many subnets and VLANs included on the enterprise network were set up to serve the unique requirements of the specific organization. Therefore the likelihood of any other enterprise having the same network setup is infinitesimally small. This is why it’s so important that BYOD solutions that hit the network feature routable TCP/IP traffic with adjustable base ports – so the solution can be configured flexibly to fit the network without creating additional, unnecessary work for the IT department. This is also important in order to avoid violating IT policy, which could prohibit the deployment altogether.

2. Controlling Access from all those Devices

Another security risk associated with BYOD revolves around the regulation of access in the workplace once these devices are supported on the network. To use a common use case as an example, if a wireless BYOD presentation is taking place in the conference room, how do you prevent uninvited users from sharing content to from their device and disrupting the meeting?

For this reason, access control is our second criteria for BYOD solutions. A solution to this challenge would be to offer multiple access modes that can be set in-room or remotely. Access could then also be locked by an admin or left up to users in the room to determine when beginning a session. Additionally, access control options could be dynamic, which means they could be changed during a meeting without interrupting the flow of information posted to the shared display.

In addition to these modes, it would be ideal if any session could be closed once all in attendance have joined. This combination of access control options creates secure access for nearly every type of meeting and use case.

3. Remote/Centralized Management

It’s a hard truth that nearly all technology crashes at some point or another, and those crashes can lead to big issues for the IT department and the network. That’s why remote/centralized control is such an important factor for BYOD solutions, especially large deployments.

Not having the ability to monitor, configure, and update BYOD solutions on your network from a remote/centralized work station makes larger, more complex deployments difficult to manage. Ideally, there would be a way to support remote/centralized management of every instance across the network. Network administrators could then monitor, configure, and update settings for any/all instances from their workstation anywhere on the network.

With BYOD becoming a standard in work spaces, security is and will remain a paramount concern and consideration for evaluating new solutions. The best solutions with work with your existing network and make it (relatively) easy for your IT department to securely deploy, monitor, and manage the system. BYOD presents many inherent risks, but many of these risks can and should be addressed by solutions that work within secure network environments.